Gear Up For Back-to-School With Snapchat

Wednesday

,

May

06

,

2020

1:00PM

–

2:00PM

EDT

Students and their families are welcoming a fresh start this year,
whether they’re heading to a new normal at school or starting virtual classes from home. As a way to help our community stay connected, positive, and informed, we are unpacking our best insights and strategies for our partners to make this back-to-school season one to remember.

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Speakers

Kenny Mitchell

Chief Marketing Officer

Snap Inc.

Gazmend Alushi

Head of Marketing Science Research

Snap Inc.

Leah Rudman

Product Marketing, Revenue

Snap Inc.

Danielle Manzi

Creative Strategy, Retail

Snap Inc.

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Agenda

Wednesday, May 6th

Welcome and Introduction

1.00PM – 1.05PM

Kick off the afternoon with Snap Inc.’s Chief Marketing Officer, Kenny Mitchell, who will discuss the importance of back-to-school season this year.

Unpacking Insights

1.05PM – 1.20PM

Peel back the curtain on back-to-school season with Snap Inc.’s Head of Marketing Science Research, Gazmend Alushi, as he takes a look at what shoppers are doing on Snapchat.

Solving Your Brand’s Back-to-School Equation

1.20PM – 1.35PM

Learn how to create effective back-to-school ads on Snapchat at every stage of the purchasing funnel with Leah Rudman, one of Snap Inc.’s product experts.

Acing the Campaign

1.35PM – 1.45PM

Walk away with tips from Danielle Manzi, one of Snap Inc.’s Creative Strategy experts, as she shares winning combinations of messaging, creative, and Snapchat Ad products.

Q&A 1.45PM – 2.00PM

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